Bradley Wellness: Be Well Crewneck

A royal blue crewneck with a clean white BW mark, a small front chest print, and a bold Be Well back graphic gave Bradley Wellness a simple branded piece with a polished wellness feel.

Overview

Bradley Wellness needed a crewneck that felt clean, calm, and easy to wear. UNITEE built the design around the BW monogram, using a small front chest print for a simple branded look and a larger back print to carry the Be Well message. The royal blue garment gave the piece strong color, while the one color white print kept the artwork sharp and readable.

Results

The final crewneck gave Bradley Wellness a strong everyday merch piece with a clear front and back layout. The oversized BW on the back created instant brand recognition, while the Be Well line added a simple message that matched the wellness side of the business. The result is a clean, wearable crewneck that feels professional, comfortable, and easy for members or clients to keep in rotation.