CrossFit Continuum: Fall Shirt
CROSSFIT on top. ESTD in the middle with question marks. CONTINUUM at the bottom. The hidden year sits between the brand and the gym name.
Overview
We printed a three line stack on the center chest of a fall shirt. The white lettering reads "CROSSFIT" then "ESTD ????" then "CONTINUUM" with "CONTINUUM" sized largest at the bottom. The question marks keep the founding year a mystery for the crew.
Results
The final shirt puts CONTINUUM where everyone sees it. Members rep the name. CrossFit leads from above. The hidden year is a quiet joke for the regulars. It is clean, mysterious, and built for fall.