CrossFit Overhaul: Fall Shirt
OVERHAUL sits below CROSSFIT. The gym name takes center stage on this fall shirt.
Overview
We placed OVERHAUL on the center chest of a fall shirt with CROSSFIT directly above it. The gym name is in a larger, bolder font to make it stand out. The design lets the identity shine while the brand stays visible above.
Results
OVERHAUL is the first thing people notice. Members wear the name with pride. CrossFit serves as the supporting header above it.