CrossFit Four Pillars: Fall Tee

FOUR PILLARS sits below CROSSFIT. The gym name takes the spotlight on this fall tee.

Overview

We placed FOUR PILLARS on the center chest of a fall tee with CROSSFIT directly above it. The gym name is in a larger, bolder font to make it stand out. The design lets the identity shine while the brand stays visible above.

Results

FOUR PILLARS is the first thing people notice. Members wear the name with pride. CrossFit serves as the supporting header above it.