CrossFit Frederick: Winter Shirt
FREDERICK sits below CROSSFIT. The city name takes center stage on this winter shirt.
Overview
We placed FREDERICK on the center chest of a winter shirt with CROSSFIT directly above it. The city name is in a larger, bolder font to make it stand out. The design lets the local identity shine while the brand stays visible above.
Results
FREDERICK is the first thing people notice. Members wear their city with pride. CrossFit serves as the supporting header above it.