CrossFit South Atlanta: Fall Shirt
CROSSFIT on top. SOUTH in the middle. ATLANTA at the bottom. The brand leads, then the location is split across two lines underneath.
Overview
We printed a three line stack on the center chest of a fall shirt. The white lettering reads "CROSSFIT" then "SOUTH" then "ATLANTA" with "SOUTH" and "ATLANTA" sized largest. The pieces SOUTH and ATLANTA come together to spell the full location below the brand.
Results
The final shirt puts SOUTH ATLANTA where everyone sees it. Members rep their part of the city. CrossFit sits above it. It is clean, local, and built for fall.