CrossFit Viento: Fall Tee
VIENTO gets top billing. CROSSFIT sits above. The gym name leads, then the brand follows.
Overview
We flipped the usual order and put VIENTO big on the chest with CROSSFIT stacked smaller above. The white lettering pops against the charcoal grey tee. The gym name gets top billing while the brand still gets its spot.
Results
This tee puts VIENTO where everyone sees it first. Members lead with their gym identity. The brand still backs it up from above. It is fresh, bold, and built for fall.