The Boot CF: Fall Shirt
THE BOOT CROSSFIT runs down the sleeve. The full name rides on the arm.
Overview
We printed a single line vertically down the sleeve of a fall shirt. The white lettering reads "THE BOOT CROSSFIT" in a clean, bold font. The black shirt gives it a bold fall feel. Sleeve placement keeps the front clean while adding a subtle branded detail.
Results
The final shirt puts THE BOOT CROSSFIT on the sleeve where it catches the eye. Members get a subtle yet recognizable brand mark. It is clean, simple, and built for fall.