Charley G’s: Be Real Eat Good Fish T-Shirt

A black restaurant T-shirt created for Charley G’s with elegant script branding across the front and a bold fish-shaped slogan graphic on the back. The finished piece combines polished restaurant identity with a playful seafood-inspired design built for staff and customer merchandise.

Overview

For this branded apparel piece, UNITEE produced a black short-sleeve tee featuring the Charley G’s wordmark across the chest in white script. The sweeping letterforms create a refined front design while keeping the garment clean, recognizable, and easy to wear.

The back features a large white fish silhouette containing the message “Be Real Eat Good” in hand-lettered script. The single-color artwork creates strong contrast against the black garment while connecting the restaurant’s message directly to its seafood-focused dining experience.

Results

The final T-shirt gave Charley G’s a clear front-to-back apparel system with strong brand recognition and an approachable visual personality. The simple fish graphic makes the back memorable without adding unnecessary detail or color.

By pairing an elegant front wordmark with a playful one-color seafood graphic, UNITEE created a versatile piece suited for staff uniforms, restaurant events, promotional campaigns, merchandise sales, and everyday customer wear.