Featured Concept Design and Art For Murph

Concept Design and Art For Murph Collection

CFC Athletics: Dog Tag Edition

CFC Athletics: Murph Dog Tag

Every rep on Memorial Day carries weight that a shirt can't hold. But CFC Athletics still wanted something worth wearing on the day their gym shows up for Lt. Michael Murphy.

Overview

Printed in olive green on a heathered gray crop muscle tank, the design leans into classic military visual language — bold block lettering, five stars, double rule lines, and a dog tag graphic that does the talking. The font pairing keeps it tough but clean. The crop tank was a smart pick for a women's cut, it moves well during Murph and holds its look in a gym setting. The main graphic hits the front center chest in a large placement, while the back carries a clean CFC Athletics logo centered between the shoulder blades.

Results

This tank is built to be worn again, not folded into a drawer after one workout. The military palette and dog tag detail make it feel like a commemorative piece rather than just another gym shirt. It works as a Murph crossfit shirt that doubles as real everyday athletic wear. That's the goal — something people actually want to put back on.

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