Beartooth Performance: Fall Shirt
FIT. FOR. ADVENTURE. BILLINGS. MONTANA. Five lines that spell out the location piece by piece.
Overview
We printed a five line stack on the center chest of a fall shirt. The white lettering reads "FIT" then "FOR" then "ADVENTURE" then "BILLINGS" then "MONTANA" with "BILLINGS" sized largest. The broken letters FOR BE AR come together to form BEAR, a nod to the gym name Beartooth.
Results
The final shirt is a puzzle. Members piece together FOR BE AR and see BEAR. Then the city and state appear below. It is clever, layered, and built for the box.