Big Blue Strength: Binary Fall Shirt
<LXNT.KN>101 on top. STRENGTH in the middle. 101010EST>>15101 at the bottom. The shirt is wrapped in numbers and code.
Overview
We printed a three line stack on the center chest of a fall shirt. The white lettering puts a code line on top, then "STRENGTH" in the middle, then another code line at the bottom with "STRENGTH" sized largest. The binary numbers and symbols make the shirt feel like a secret message for the inner circle.
Results
The final shirt is a puzzle wrapped in code. Newcomers see numbers. Veterans read the message. The word STRENGTH sits safe in the middle. It is clever, coded, and built for the crew.