Black Widow CrossFit: Fall Shirt

The letters on this shirt are scrambled. New eyes see a jumble. The crew sees Black Widow CrossFit.

Overview

We printed a one line design on the center chest of a fall shirt. The white lettering uses scrambled letters that only members can read correctly. The design is an inside nod for the regulars who show up every day.

Results

The final shirt is for the inner circle. Members wear the puzzle. Everyone else sees the mess. It is clever, inside, and built for Black Widow CrossFit.