Blur Fitness: Winter Tee
CROSSFIT on top. BL in the middle. UR at the bottom. The letters BL and UR are split, but together they spell the gym name.
Overview
We printed a three line stack on the center chest of a winter tee. The white lettering reads "CROSSFIT" then "BL" then "UR" with the top line sized largest. The letters BL and UR sit apart, but together they spell BLUR, the name of this gym.
Results
The final shirt is a puzzle for the cold months. Newcomers see random letters. Veterans read BLUR. It is clever, split, and built for winter.