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Blur Fitness: Winter Tee

CROSSFIT on top. BL in the middle. UR at the bottom. The letters BL and UR are split, but together they spell the gym name.

Overview

We printed a three line stack on the center chest of a winter tee. The white lettering reads "CROSSFIT" then "BL" then "UR" with the top line sized largest. The letters BL and UR sit apart, but together they spell BLUR, the name of this gym.

Results

The final shirt is a puzzle for the cold months. Newcomers see random letters. Veterans read BLUR. It is clever, split, and built for winter.

Love What You See? Make This Layout Yours!

Tell us what to swap, and our team will send you a digital proof and quote ASAP!*

 

*Some of the artwork presented in our portfolio is our client’s actual logos. While you are free to use anything you see as inspiration, out of respect for that client we’d obviously revise any artwork and make it more individual to your specific group or event.