Body Armor CrossFit: Winter Shirt
BODY on top. ARMOR in the middle. CROSSFIT at the bottom. The two word name gets split across two lines before the brand appears.
Overview
We printed a three line stack on the center chest of a winter shirt. The white lettering reads "BODY" then "ARMOR" then "CROSSFIT" with "ARMOR" sized largest in the middle. We split the name across two lines so each word lands on its own before the brand shows up.
Results
The final shirt makes members read BODY then ARMOR then CROSSFIT. The pause between the two name words makes the brand feel stronger. It is clean, split, and built for winter.