BreakThrough: Fall Shirt
BREAKTHROUGH in all caps on top. BREAKthrough with a capital B and lowercase through below. YOUR and BODY at the bottom. The name repeats with a case change before the message.
Overview
We printed a four line stack on the center chest of a fall shirt. The white lettering reads "BREAKTHROUGH" then "BREAKthrough" then "YOUR" then "BODY" with the top line sized largest. The repetition of the name with different case makes you look twice before the call to action hits.
Results
The final shirt says the name twice, then tells you what to do with it. Break through your body. It is repetitive, motivating, and built for the box.