Central Houston: Winter Shirt

CrossFit on top. CENTRAL HOUSTON below. The brand leads, then the location follows underneath.

Overview

We printed a two line stack on the center chest of a winter shirt. The white lettering reads "CrossFit" then "CENTRAL HOUSTON" with the location sized larger at the bottom. The design puts the emphasis on the neighborhood and city name.

Results

The final shirt puts Central Houston where everyone sees it. Members rep their part of the city. CrossFit sits above it. It is clean, local, and built for winter.