CF Cayenne: murph Campaign

Murph is already meaningful. Some years a gym just needs a shirt that looks the part without trying too hard.

Overview

Printed on an ice blue tee, the front runs "Memorial Day Murph" in bold red and blue block lettering with a small American flag icon embedded at the end of the wordmark. The campaign poster feel is direct and clean. The back carries the gym logo in red at the upper center, keeping the branding present without competing with the front. The light blue garment gives the red and navy real pop without going full patriotic overload.

Results

These murph shirts hit the sweet spot between gym shirt and keepsake. The ice blue keeps them looking sharp well past Memorial Day and the bold front type makes them easy to spot on a crowded floor. Simple enough to wear anywhere, specific enough to mean something.