CF Lafayette: Fall Shirt
CROSSFIT on top. LAFAYETTE in the middle. EST.2009 at the bottom. The city name sits between the brand and the year.
Overview
We printed a three line stack on the center chest of a fall shirt. The white lettering reads "CROSSFIT" then "LAFAYETTE" then "EST.2009" with the city name "LAFAYETTE" sized largest in the middle. The year 2009 below shows how long this gym has been building.
Results
The final shirt puts Lafayette where everyone sees it. Members rep their city. CrossFit leads from above. The year adds history. It is clean, local, and built for fall.