CF Sweetwater: Abbreviation Coach Tee
This gym goes by two names. CFSW for the locals. CrossFit Sweetwater for everyone else. Coaches rep both.
Overview
We printed a three line stack on the center chest of a dark tee. The white lettering puts "CFSW" at the top in bold caps, then the full "CROSSFIT SWEET WATER" name, with "COACH" centered at the bottom. We stacked the abbreviation above the full name so members recognize the box either way.
Results
The final shirt works for old school members and new faces alike. Coaches wear a badge that fits any crowd. It is clean, flexible, and built for the box.