CF West Houston: Fall Shirt

CROSSFIT on top. WEST HOUSTON below. The brand leads, then the location follows underneath.

Overview

We printed a two line stack on the center chest of a fall shirt. The white lettering reads "CROSSFIT" then "WEST HOUSTON" with the location name sized larger at the bottom. The design puts the emphasis on the neighborhood.

Results

The final shirt puts WEST HOUSTON where everyone sees it. Members rep their part of the city. CrossFit sits above it. It is clean, local, and built for fall.