CrossFit 1654: Fall Shirt
CROSSFIT on top. 1654 in the middle. EST. ?? at the bottom. The number sits between the brand and the hidden year.
Overview
We printed a three line stack on the center chest of a fall shirt. The white lettering reads "CROSSFIT" then "1654" then "EST. ??" with "CROSSFIT 1654" sized largest. The question marks keep the founding year a mystery for the crew.
Results
The final shirt puts CROSSFIT 1654 where everyone sees it. Members rep the number. The hidden year is a quiet joke for the regulars. It is clean, mysterious, and built for fall.