CrossFit 404: Atlanta Summit

CrossFit 404 made a pocket tee that looks like it came straight out of a Patagonia catalog and we are not complaining.

Overview

Printed in navy, blue, and orange on a natural cream pocket tee, the circular mountain badge features jagged peaks under an orange horizon stripe with "crossfit 404" and "Atlanta, GA" below. The small badge sits on the front pocket and the full graphic lives on the back. The outdoor brand aesthetic is intentional and the natural base color pulls the whole look into lifestyle territory.

Results

The pocket tee format and outdoor badge style make this the most versatile shirt in the CrossFit 404 lineup. It reads as a lifestyle piece first and a gym shirt second, which means members will wear it hiking, at the farmers market, and on road trips just as often as they wear it to class. That kind of reach is rare and worth every bit of the design effort behind it.