CrossFit Addict McFerren: Film Roll

CrossFit Addict McFerren put real gym moments on the back of a shirt and made the whole thing feel like a highlight reel.

Overview

Printed in white on a black tee, the front carries a stencil style "CrossFit Addict McFerren" wordmark with a small circular logo on the left sleeve. The back features a full-back photo collage treatment — actual workout images layered in a film strip grid with a gray halftone effect and the gym's TM monogram logo centered at the base. The editorial photography approach is a major departure from standard gym shirt design and it pays off.

Results

Using real members and real moments on the back of a shirt makes this one feel like it belongs to a specific community rather than just a gym. People who are in those photos will wear this shirt forever. Even members who aren't will feel the pull of being part of something that documents itself this way.