CrossFit Addict Richmond: The City

CrossFit Addict Richmond put their city inside their name and made a shirt that belongs to both at the same time.

Overview

Printed in gray and white on a black tee, the design fills oversized "RICHMOND" lettering with a Richmond skyline cityscape while "CrossFit Addict" runs in small white type across the middle stripe. The gym logo sits on the left sleeve in a tonal gray. The city-inside-the-letters concept is a classic that works every time when executed with this level of detail. Front center placement gives the wide wordmark the full chest to stretch across.

Results

The cityscape fill makes this shirt as much a Richmond pride piece as it is a gym shirt. Members will wear it when they travel because it sparks conversation about their city before it sparks conversation about their gym. That double identity is exactly what makes gym shirts like this one last for years.