CrossFit Amite: KidsFit Summer Camp

CrossFit Amite gave their youngest athletes a shirt of their own and did it right.

Overview

Printed in white on a heather gray youth tee, the badge design stacks a running kid icon above "CrossFit Amite" and "KidsFit Summer Camp" inside a clean octagonal frame. The mix of block type and playful hand-drawn lettering makes it feel age-appropriate without being childish. Front center placement on a youth size cut makes it a proper camp shirt kids will actually want to wear.

Results

A summer camp shirt is one of the most keepsake-worthy pieces a gym can produce because parents hold onto them for years. CrossFit Amite made one that looks sharp enough to photograph on the first day of camp and worn-in enough to become a favorite by the last. When kids feel proud of what they are wearing they show up with more energy and that is the whole point.