CrossFit AOA: Happy to Suffer
Nobody smiles like that before a workout. Nobody frowns like that after one either.
Overview
Red and white ink on a charcoal performance tee. Front carries a bold smiley face icon with "CrossFit AOA" arched underneath in curved serif type. The back hits with "Push Your Limit" in oversized 70s psychedelic type in red. Front chest and full back placement — two looks, one shirt.
Results
The smiley face up front is doing a lot of heavy lifting — it's playful enough to stop people mid-scroll but paired with a back graphic that actually means something. The retro groovy font on the back is trending hard right now and fits the overall vibe without feeling forced. These are the gym shirts that get worn to the grocery store and start conversations. CrossFit AOA made something their members actually want to put on.
View More Work:
Olive Drab
Upper Level Fitness: Murph Blue Star
Patriot Crest Blue
Eagle Flag Crop
Centerville CrossFit: Murph Soldier Portrait
Kulshan CrossFit: Murph Patriot Shield
CrossFit Solus: Murph Flag & Fire
CF NSB: Murph Bold Standard
CrossFit Whiteboard: Murph Remember Why
Adamas CF: Murph Field Ready
Hex Camo Olive Tank
Stone Camo
Hex Grid
CrossFit Lions Den: Murph Lion’s Barbell