CrossFit Bemidji: Fall Shirt
CROSSFIT above BEMIDJI. The city name takes center stage on this fall shirt.
Overview
We placed BEMIDJI on the center chest of a fall shirt with CROSSFIT directly above it. The city name is in a larger, bolder font to make it stand out. The design lets the local identity shine while the brand stays visible above.
Results
BEMIDJI is the first thing people notice. Members wear their city with pride. CrossFit serves as the supporting header above it.