Crossfit Birmingham: Coach Tee
This shirt stacks three lines. COACH on top. City in the middle. CROSSFIT at the bottom. The role leads, then the place, then the brand.
Overview
We printed a three line stack on the center chest of a dark tee. The white lettering reads "COACH" then "BIRMINGHAM" then "CROSSFIT" with the city name sized largest. We let the location stand out because local pride matters.
Results
The final shirt puts the city first in size but the role first in order. Members see Birmingham big but read COACH top. It is balanced, proud, and built for the box.