CrossFit Burleson: Fall Shirt
CROSSFIT on top. BURLESON below. The brand leads, then the city name follows underneath.
Overview
We printed a two line stack on the center chest of a fall shirt. The white lettering reads "CROSSFIT" then "BURLESON" with the city name sized larger at the bottom. The design puts all the weight on the town so members rep where they are from.
Results
The final shirt puts Burleson where everyone sees it. Members rep their city. CrossFit sits above it. It is clean, local, and built for fall.