CrossFit Central Houston: LIFT.

One word. A period. A military green tee. CrossFit Central Houston said everything they needed to say.

Overview

White ink on a military green tee. "LIFT." fills a wide white rectangle across the front chest in bold block caps — the olive text reversed out of the box for a high-impact two-color effect. The full CrossFit Central Houston shield logo sits small on the right sleeve. Front center and sleeve placement.

Results

The reversed-out box treatment turns a single word into a graphic without adding any complexity. Military green is one of the strongest garment colors in gym apparel right now and "LIFT." with a period lands with exactly the right amount of attitude. The sleeve shield keeps the branding present without competing with the front. These are the crossfit shirts that don't need to explain themselves.