CrossFit Central Houston: Winter Shirt
CROSSFIT on top. CENTRAL in the middle. HOUSTON below. CROSSFIT at the bottom. The brand appears twice, with the location name in between.
Overview
We printed a four line stack on the center chest of a winter shirt. The white lettering reads "CROSSFIT" then "CENTRAL" then "HOUSTON" then "CROSSFIT" with "CENTRAL" sized largest. The pieces CENTRAL and HOUSTON come together to spell the location, and the brand appears above and below.
Results
The final shirt puts CENTRAL where everyone sees it. Members rep their location. CrossFit sits above and below. It is repetitive, local, and built for winter.