CrossFit Culpeper: Fall Shirt
CROSSFIT on top. CULPEPER below. The brand leads, then the full town name follows underneath.
Overview
We printed a two line stack on the center chest of a fall shirt. The white lettering reads "CROSSFIT" then "CULPEPER" with the location sized larger at the bottom. The design puts all the weight on the town name.
Results
The final shirt puts Culpeper where everyone sees it. Members rep their town. CrossFit sits above it. It is clean, local, and built for fall.