CrossFit Danbury: Fall Shirt
DANBURY sits below CROSSFIT. The city name takes the spotlight on this fall shirt.
Overview
We placed DANBURY on the center chest of a fall shirt with CROSSFIT directly above it. The city name is in a larger, bolder font to make it stand out. The design lets the local identity shine while the brand stays visible above.
Results
DANBURY is the first thing people notice. Members wear their city with pride. CrossFit serves as the supporting header above it.