Crossfit Empire South: Coach Tee
CROSSFIT in caps. EmpireSouth as one word. coach with a lowercase c. Small details make this one different.
Overview
We printed a three line stack on the center chest of a dark tee. The white lettering reads "CROSSFIT" then "EmpireSouth" as a single word then "coach" in lowercase. We kept the gym name connected and the role lowercase to feel less formal and more grounded.
Results
The final shirt gives coaches a uniform that does not scream. The small c keeps it humble. Members still know who runs the floor. It is clean, quiet, and built for the box.