CrossFit FWE: Fall Shirt
Crossfit on top. FORT WORTH in the middle. EAST at the bottom. The brand leads, then the city name, then the direction.
Overview
We printed a three line stack on the center chest of a fall shirt. The white lettering reads "Crossfit" then "FORT WORTH" then "EAST" with "FORT WORTH" sized largest. The design puts the emphasis on the city name.
Results
The final shirt puts FORT WORTH where everyone sees it. Members rep their city. Crossfit sits above it. EAST adds direction. It is clean, local, and built for fall.