CrossFit Hammond: Winter Shirt
CROSSFIT on top. HAMMOND below. The brand leads, then the city name follows underneath.
Overview
We printed a two line stack on the center chest of a winter shirt. The white lettering reads "CROSSFIT" then "HAMMOND" with the city name sized larger at the bottom. The design puts the emphasis on the location.
Results
The final shirt puts HAMMOND where everyone sees it. Members rep their city. CrossFit sits above it. It is clean, local, and built for winter.