CrossFit Hermitage: Volunteer State

Tennessee never looked this good on a Tuesday.

Overview

White block letters spelling out "TN" dominate the front of a butter yellow tee, with "CrossFit Hermitage" tucked clean through the middle. The bold condensed type gives it a state pride feel without trying too hard. A circular CFH badge on the upper back keeps the branding tight and secondary. The yellow garment does a lot of the work here — it's warm, seasonal, and impossible to miss at a Saturday class.

Results

This is a summer gym shirt that people will actually wear outside the gym. The state pride angle makes it feel more like a lifestyle tee than a CrossFit shirt, which is exactly the point. Members rep the gym and the state at the same time without it feeling like a uniform.