Crossfit Identity: Coach Tee
IDENTITY sits in the middle. The word is the whole point of this gym. Coaches wear it like a badge.
Overview
We printed a three line stack on the center chest of a dark tee. The white lettering reads "CROSSFIT" then "IDENTITY" then "COACH" with the gym name sized largest. We let the word IDENTITY own the middle because that is what this box is all about.
Results
The final shirt puts the gym's name front and center. Members see IDENTITY and know what this place stands for. Coaches lead from below. It is clean, bold, and built for the box.
