CrossFit Kent Island: Fall Shirt
CFKI on top. CROSSFIT split into CRO and SSFIT in the middle. CFKI at the bottom. The abbreviation appears twice, with the brand split between.
Overview
We printed a four line stack on the center chest of a fall shirt. The white lettering reads "CFKI" then "CRO" then "SSFIT" then "CFKI" with the top and bottom lines the same size. The middle pieces CRO and SSFIT come together to spell CROSSFIT.
Results
The final shirt puts CFKI where everyone sees it twice. Members rep the abbreviation. The brand CROSSFIT is split in the middle. It is clever, repetitive, and built for fall.