CrossFit Midlo: Script and Stripes

CrossFit Midlo kept it clean, kept it cool, and let the script do all the work.

Overview

Printed in black and white on a teal crop tank, the design pairs spaced cap "CROSSFIT" lettering above a set of speed stripes with a flowing white script "Midlo" cutting across the middle. The retro stripe and script combo pulls from 80s sportswear without feeling dated. Front center placement on a cropped racerback makes it a natural warm weather training piece.

Results

The script nickname instead of the full gym name gives this one a casual, insider feel that members respond to. It reads like a local brand, not just a gym shirt, which means it gets worn to brunch and the grocery store just as often as the gym. That kind of reach is exactly what good crossfit shirts are built for.