CrossFit Mobile: Winter Shirt
CROSSFIT on top. MO and BILE below. The city name is split into two parts under the brand.
Overview
We printed a three line stack on the center chest of a winter shirt. The white lettering reads "CROSSFIT" then "MO" then "BILE" with the pieces "MO" and "BILE" sized to fit together. The two parts come together to spell MOBILE below the brand.
Results
The final shirt makes you read CROSSFIT first, then watch the city name build itself piece by piece. It is clean, clever, and built for winter.