CrossFit Montrose: Fall Tee

MONTROSE sits below CROSSFIT. The city name takes center stage on this fall tee.

Overview

We placed MONTROSE on the center chest of a fall tee with CROSSFIT directly above it. The city name is in a larger, bolder font to make it stand out. The design lets the local identity shine while the brand stays visible above.

Results

MONTROSE is the first thing people notice. Members wear their city with pride. CrossFit serves as the supporting header above it.