CrossFit NSB: New Smyrna Beach Winter Shirt
CROSSFIT on top. NEW-SMYRNA below. NSB next. BEACH at the bottom. The brand leads, then the full location, then the abbreviation, then the beach.
Overview
We printed a four line stack on the center chest of a winter shirt. The white lettering reads "CROSSFIT" then "NEW-SMYRNA" then "NSB" then "BEACH" with "NSB" sized largest. The pieces NEW-SMYRNA, NSB, and BEACH come together to represent New Smyrna Beach, and NSB is the gym abbreviation.
Results
The final shirt puts NSB where everyone sees it. Members rep the abbreviation. CrossFit leads from above. The location adds local pride. It is clean, layered, and built for winter.