CrossFit PCR: Fall Shirt

CROSSFIT on top. PCR at the bottom. The brand leads, then the abbreviation follows underneath.

Overview

We printed a two line stack on the center chest of a fall shirt. The white lettering reads "CROSSFIT" then "PCR" with "PCR" sized larger at the bottom. The design puts the emphasis on the abbreviation.

Results

The final shirt puts PCR where everyone sees it. Members rep the abbreviation. CrossFit sits above it. It is clean, bold, and built for fall.