CrossFit Plant City: Earned Coach Tee
CROSSFIT. EARNAED. NOT GIVEN. COACH. The misspelled "EARNAED" makes the message hit harder.
Overview
We printed a four line stack on the center chest of a dark tee. The white lettering reads "CROSSFIT" then "EARNAED" then "NOT GIVEN" then "COACH" at the bottom. The intentional misspelling of "EARNED" makes people stop and read it twice.
Results
The final shirt reminds everyone that coaching is not handed out. It is earned. The typo turns a simple shirt into a conversation starter. It is bold, honest, and built for the box.