CrossFit RWOL: Abbreviation Coach Tee
CROSSFIT. RWOL. COACH. Three lines. The abbreviation sits in the middle between the brand and the role.
Overview
We printed a three line stack on the center chest of a dark tee. The white lettering reads "CROSSFIT" then "RWOL" then "COACH" with the abbreviation "RWOL" sized largest in the middle. We let the four letters stand out because the members know what they mean.
Results
The final shirt puts the abbreviation where everyone sees it first. Members know RWOL. Coaches lead from below. It is clean, short, and built for the box.