CrossFit RWOL: Fall Shirt
CROSSFIT on top. RWOL in the middle. Restoring Wholeness Of Life at the bottom. The brand leads, then the abbreviation, then the mission.
Overview
We printed a three line stack on the center chest of a fall shirt. The white lettering reads "CROSSFIT" then "RWOL" then "Restoring Wholeness Of Life" with "RWOL" sized largest. The mission statement at the bottom explains what RWOL stands for.
Results
The final shirt puts RWOL where everyone sees it. Members rep the abbreviation. The mission below adds purpose. It is clean, meaningful, and built for fall.