CrossFit Tullahoma: Fall Shirt
CROSSFIT on top. TULLAHOMA below. EST and 2013 at the bottom. The year sits under the name to show how long this box has been here.
Overview
We printed a four line stack on the center chest of a fall shirt. The white lettering reads "CROSSFIT" then "TULLAHOMA" then "EST" then "2013" with the gym name "TULLAHOMA" sized largest. We placed the founding year at the bottom so the history anchors the whole design.
Results
The final shirt tells a quick story. Members see Tullahoma and know the name. The 2013 reminds them this gym has been building for over a decade. It is clean, proud, and built for the box.