CrossFit Wreckage: Fall Shirt
WRECKAGE takes the spotlight. CROSSFIT sits above. The gym name leads, then the brand follows.
Overview
We flipped the usual order and put WRECKAGE big on the chest with CROSSFIT stacked smaller above. The white lettering pops against the black shirt. The gym name gets top billing while the brand still gets its spot above.
Results
This shirt puts WRECKAGE where everyone sees it first. Members lead with their gym identity. The brand still backs it up from above. It is fresh, bold, and built for fall.